Friday, September 02, 2005

Jeans are out, botox is in

Another update on the designer jeans project: My group got word back from our professor that we will in fact be allowed to interview company representatives as a part of the research for the project. As a result, we decided to ditch the jeans concept and find a small business to focus
on -- a small business where one of us has connections and could easily get the scoop. After considering several options, our final choice was a dermatologist's office. Along with all the actual medical treatments, they offer cosmetic botox injections. We're going to analyze pricing strategies for the bo. I'm pretty excited about it. It's way more interesting than the concepts I've heard from the other groups, and I feel like it has a small amount of personal relevance.

No comments: