After finally reading the actual assignment handout for the pricing project, I realized that my group would not only have to be able to access information about the wholesale price of whichever brand of designer jeans we might choose, but also information regarding the actual cost of their production for the company. Obviously, none of the designer denim labels are willing to discuss this sort of thing. They don't want it to get out that you're paying $185 for a pair of jeans it costs them $10 to make.
To complicate matters, the assignment handout includes this paragraph:
"In part, this project is a test of your resourcefulness and skill inobtaining information. To keep the problem manageable, you must, however,limit your data search to materials contained in the U.C. Berkeley library system or which are freely available via the Internet."
That sentence might imply that contacting a company directly and interviewing them is off limits, which makes the project a whole hell of a lot more difficult. If it's true, we would be better off focusing on a product made by a large public company -- one that has been the focus of many articles and reports (like the new hybrid SUV by Toyota?). We're currently trying to confirm the exact limits on our research techniques.
The funny part is, that the guys in our group are still totally dedicated to the designer jeans concept. I have never seen straight men so enthusiastic about jeans that cost over $100. Their enthusiasm blossomed right after Jenny (the other female group member) explained to them that the placement of the pockets on 7 jeans is supposed to have an ass-lifting effect, making women's butts appear tighter.
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