During the orientation, each time a member of the faculty, staff, or the dean would talk about the Berkeley MBA, they would refer to it as the "Haas brand." For instance, in the speech promoting the career center and career counseling resources, instead of saying that the director's experience coaching Fortune 500 executives really adds to the value of the education at Haas, as I might phrase things, it was said that his experience "is helping to build the Haas brand." When the dean talked about Berkeley's overall reputation, he commented that the "Berkeley brand" is synonomous with being number one, thus he finds it unnacceptable that Haas is only sixth in the nation this year among business schools.
It left me feeling a little bit like a Nabisco cookie.
I am the product and the consumer all in one.
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